Pilates Society Studio

Logo and Branding Design

Pilates Society Studio is a pilates studio based in Bandung, Indonesia, located alongside its sister brand, Padel Society Club. Designed as a refined athletic retreat, the studio positions itself as a modern sanctuary for Bandung’s young, active community.

The client envisioned a branding direction that feels modern, sleek, and youthful, balancing a high-end aesthetic with an approachable, inclusive spirit. Pilates Society Studio welcomes both seasoned practitioners and those just beginning their pilates journey. At its core, the brand emphasizes togetherness and holistic health, values that are thoughtfully translated into its logo and overall visual identity.

Moodboard

Inspiration

When presented with references to athletic brands aligned with the client’s criteria, they gravitated toward logos that express fluidity through abstract forms and rounded contours, subtly reflecting the natural movement of the human body inherent to pilates.

Design Approach & Sketches

Final Logo & Branding Design

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