As part of my UNSW Designing in Context class assessment, I created a menstruation starter kit for Indonesian teens, addressing stigma and promoting awareness through culturally-sensitive design. The kit, titled 'Siap Menstruasi' (Menstruation Ready), includes aesthetically pleasing packaging and informative yet welcoming copywriting designed for impressionable teens.

Problem Statement

Indonesia, a highly populated nation, faces significant socio-economic challenges due to limited resources, especially in health and well-being education (World Bank, 2022). This leads to the country lacking adequate menstrual accessibility and health education, primarily because of these resource constraints and entrenched conservative values that consider menstruation a taboo subject. While menstruation is a natural process for girls and women in Indonesia, proper education is lacking, and stigma, especially among younger generations, remains widespread (Savitri, 2020).

Target User Analysis & Characteristics

The colour palette predominantly features shades of pink and red to symbolise menstruation. I also incorporated green as a balancing colour to prevent the overall palette from appearing overly intense. The addition of green imparts a sense of security, while also contributing to a harmonious visual representation.

The pattern on the box references the traditional Batik pattern widely recognised in Indonesian culture. As for the chosen typeface, a combination of Sans and Sans Serif is employed to simultaneously evoke a blend of playfulness and sophistication.